As the traditional notion of performance becomes increasingly fragile and ill-suited to our uncertain and shifting world, another path is beginning to take shape: through more measured levers, by re-enchanting both territory and society. Today, every project must imperatively nurture human health (both mental and physical), social health, and the health of natural environments—without exception. In line with Olivier Hamant’s approach, it is this quest for robustness that forms the focus of our third Atelier, the outline of which we are pleased to share here.

We would like to thank all those who took part in this event—whether during the online conference, in person at the Institut Français de la Mode, or within the Futur Working Groups of the Fédération Nationale de la Décoration. These exchanges have confirmed just how much today’s transformations, even when sometimes diffuse, call for subtle decoding to feed the strategies of tomorrow!

Caught between ecological debt, profitability, and shifting values, CSR strategies implemented by brands and industries over the past years are now facing serious challenges. With inaction no longer an option—as highlighted in McKinsey & Company’s annual State of Fashion report—we presented ways to address these issues and turn them into levers for differentiation and success.

This is the subject of the second focus of our Atelier 360°, which explores the evolution of macrotrends and consumer attitudes, and their applications within the creative industries in terms of product innovation, retail, and communication.

And for all those interested in this sensitive and analytical reading of our time, Atelier 360° is also available as an in-company presentation.

Between weak signals, market data, and cultural narratives, we highlighted what, beneath the surface, is already shaping future desires, practices, and languages.

Designed as a tool for decoding and understanding our times, Atelier 360° outlines a true “Zeitgeist,” made up of business visions, aesthetic stances, and product innovations. In a hyper-volatile and polarised market, and against the backdrop of widespread “luxury fatigue,” we are sharing here one of the three focuses developed during this session: the NEW MIDDLE. This intermediate segment is made up of clients attentive to quality, style, brand commitment, and ease of use—yet unwilling to pay the premium of the very high-end. They represent a major strategic opportunity today.

Many thanks to all those who took part in this session, where we shared the evolution of macrotrends and consumer attitudes, and their applications within the creative industries in terms of product innovation, retail, and communication.

The transformations of our time are tangible, yet often complex to interpret and translate into strategic actions.

To kick off our Atelier 360°, we offer a sensitive and analytical perspective: a synthesis of weak signals, data, and contextual reading. An essential insight to capture the Zeitgeist and feed your reflections and innovations.

Atelier 360°: Global Influences & Market Understanding
Designed for executives and their style and marketing teams, Atelier 360° presents the evolution of macrotrends and consumer attitudes, and their applications within the creative industries in terms of product innovation, retail, and communication.

Conceived as a tool for decoding and understanding our era, Atelier 360° outlines a “Zeitgeist,” composed of business visions, aesthetic stances, and product innovations. It offers a synthetic and forward-looking view of the challenges that brands and creative industries must address. It complements seasonal trend information on colours and collection kick-offs, whether through our Creative Capsule Kit or Seasonal Trend Offering.