We’re pleased to take part in a new talk at the Salon International de la Lingerie – Interfilière Paris:
The Mid-Range Market : A new territory for meaning and differentiation
This intermediate segment brings together customers who are attentive to quality, style, and brand commitment. In search of an alternative to market polarization, it now represents a strategic opportunity. How can we envision a mid-range market that carries meaning and creates joy ?
An illustrated discussion with Sophie Odic and Oléna Kokosh, Head of International Development, Fédération de la Maille, de la Lingerie & du Balnéaire.
19/01/2026 | 11:00 – 11:30
7.2 Interfilière Paris
We would be delighted to see you there!
Feel free to check the program for more information :
https://fr.saloninternationaldelalingerie.com/programmes-des-conferences/
Visual credit :
VAILLANT x CHANTELLE X