The transformations of our time are tangible, yet often complex to interpret and translate into strategic actions.
To kick off our Atelier 360°, we offer a sensitive and analytical perspective: a synthesis of weak signals, data, and contextual reading. An essential insight to capture the Zeitgeist and feed your reflections and innovations.
Atelier 360°: Global Influences & Market Understanding
Designed for executives and their style and marketing teams, Atelier 360° presents the evolution of macrotrends and consumer attitudes, and their applications within the creative industries in terms of product innovation, retail, and communication.
Conceived as a tool for decoding and understanding our era, Atelier 360° outlines a “Zeitgeist,” composed of business visions, aesthetic stances, and product innovations. It offers a synthetic and forward-looking view of the challenges that brands and creative industries must address. It complements seasonal trend information on colours and collection kick-offs, whether through our Creative Capsule Kit or Seasonal Trend Offering.
