Between weak signals, market data, and cultural narratives, we highlighted what, beneath the surface, is already shaping future desires, practices, and languages.
Designed as a tool for decoding and understanding our times, Atelier 360° outlines a true “Zeitgeist,” made up of business visions, aesthetic stances, and product innovations. In a hyper-volatile and polarised market, and against the backdrop of widespread “luxury fatigue,” we are sharing here one of the three focuses developed during this session: the NEW MIDDLE. This intermediate segment is made up of clients attentive to quality, style, brand commitment, and ease of use—yet unwilling to pay the premium of the very high-end. They represent a major strategic opportunity today.
Many thanks to all those who took part in this session, where we shared the evolution of macrotrends and consumer attitudes, and their applications within the creative industries in terms of product innovation, retail, and communication.
